BT Sport managed to pry the deal away from Sky and retain the rights to broadcast Champions Leagues matches till 2021 after agreeing on a deal worth nearly £394 million per year.
Unarguably one of the biggest European sporting tournaments, BT confirmed their faith in the League by shelling out nearly £300 million more than what they paid in 2013 to secure the rights.
The deal gives BT Sport exclusive right to screen the competition’s matches in the UK.
Four more years! pic.twitter.com/oVx8gpX8PY
— BT Sport (@btsport) March 6, 2017
"Uefa is delighted to have extended the relationship with BT Sport for a further three seasons, taking our partnership to 2021.” said Guy-Laurent Epstein, marketing director of UEFA Events SA.
"BT Sport has proved to be an innovative broadcast partner, pushing the boundaries and covering the Uefa Champions League and Uefa Europa League in new ways.” He continued, “BT have delivered strong audiences in the UK and we are excited about their future plans for the use of social media which will engage a growing fanbase that consumes sport in different ways."
— Gareth Bale (@GarethBale11) March 6, 2017
With teams like Bayern Munich, Barcelona, Juventus and Real Madrid among others competing against other European giants, the competition is among the most watched leagues in the world.
Even Manchester United’s absence hasn’t managed to diminish its popularity, but with United’s predicted return to great form and eventual return to UEFA’s biggest competition, CL is only poised to grow bigger in the coming years.
— Rio Ferdinand (@rioferdy5) March 6, 2017